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    WP_Site Object ( [blog_id] => 1 [domain] => wavemakerglobal.com [path] => / [site_id] => 1 [registered] => 2020-08-06 14:24:29 [last_updated] => 2024-03-21 10:16:17 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Global [siteurl] => https://wavemakerglobal.com [post_count] => 405 [home] => https://wavemakerglobal.com )
  • Wavemaker Global
    • WP_Site Object ( [blog_id] => 2 [domain] => wavemakerglobal.com [path] => /uk/ [site_id] => 1 [registered] => 2020-08-06 13:28:23 [last_updated] => 2024-05-01 13:53:45 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker UK [siteurl] => https://wavemakerglobal.com/uk [post_count] => 210 [home] => https://wavemakerglobal.com/uk )
  • Wavemaker UK
    • WP_Site Object ( [blog_id] => 3 [domain] => wavemakerglobal.com [path] => /dk/ [site_id] => 1 [registered] => 2020-09-03 09:23:55 [last_updated] => 2024-05-02 13:37:51 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Denmark [siteurl] => https://wavemakerglobal.com/dk [post_count] => 58 [home] => https://wavemakerglobal.com/dk )
  • Wavemaker Denmark
    • WP_Site Object ( [blog_id] => 4 [domain] => wavemakerglobal.com [path] => /de/ [site_id] => 1 [registered] => 2020-09-15 10:15:21 [last_updated] => 2024-02-22 11:13:52 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Germany [siteurl] => https://wavemakerglobal.com/de [post_count] => 55 [home] => https://wavemakerglobal.com/de )
  • Wavemaker Germany
    • WP_Site Object ( [blog_id] => 10 [domain] => wavemakerglobal.com [path] => /ro/ [site_id] => 1 [registered] => 2020-09-22 15:08:33 [last_updated] => 2023-10-26 09:03:30 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Romania [siteurl] => https://wavemakerglobal.com/ro [post_count] => 29 [home] => https://wavemakerglobal.com/ro )
  • Wavemaker Romania
    • WP_Site Object ( [blog_id] => 11 [domain] => wavemakerglobal.com [path] => /lk/ [site_id] => 1 [registered] => 2020-09-22 15:10:19 [last_updated] => 2023-10-26 09:03:57 [public] => 0 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Sri Lanka [siteurl] => https://wavemakerglobal.com/lk [post_count] => 248 [home] => https://wavemakerglobal.com/lk )
  • Wavemaker Sri Lanka
    • WP_Site Object ( [blog_id] => 12 [domain] => wavemakerglobal.com [path] => /es/ [site_id] => 1 [registered] => 2020-09-23 08:25:18 [last_updated] => 2024-03-11 15:17:50 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Spain [siteurl] => https://wavemakerglobal.com/es [post_count] => 157 [home] => https://wavemakerglobal.com/es )
  • Wavemaker Spain
    • WP_Site Object ( [blog_id] => 13 [domain] => wavemakerglobal.com [path] => /at/ [site_id] => 1 [registered] => 2020-09-23 08:29:32 [last_updated] => 2024-03-12 10:32:38 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Austria [siteurl] => https://wavemakerglobal.com/at [post_count] => 106 [home] => https://wavemakerglobal.com/at )
  • Wavemaker Austria
    • WP_Site Object ( [blog_id] => 14 [domain] => wavemakerglobal.com [path] => /th/ [site_id] => 1 [registered] => 2020-09-23 08:32:53 [last_updated] => 2023-10-26 09:05:26 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Thailand [siteurl] => https://wavemakerglobal.com/th [post_count] => 20 [home] => https://wavemakerglobal.com/th )
  • Wavemaker Thailand
    • WP_Site Object ( [blog_id] => 15 [domain] => wavemaker.sk [path] => / [site_id] => 1 [registered] => 2020-09-25 15:50:04 [last_updated] => 2024-04-30 12:01:24 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Slovakia [siteurl] => https://wavemaker.sk [post_count] => 96 [home] => https://wavemaker.sk ) WP_Site Object ( [blog_id] => 16 [domain] => wavemakerglobal.com [path] => /usa/ [site_id] => 1 [registered] => 2020-09-25 15:55:03 [last_updated] => 2024-02-21 09:32:58 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker USA [siteurl] => https://wavemakerglobal.com/usa [post_count] => 275 [home] => https://wavemakerglobal.com/usa )
  • Wavemaker USA
    • WP_Site Object ( [blog_id] => 17 [domain] => wavemakerglobal.com [path] => /it/ [site_id] => 1 [registered] => 2020-09-25 15:58:44 [last_updated] => 2024-03-28 09:58:45 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Italy [siteurl] => https://wavemakerglobal.com/it [post_count] => 95 [home] => https://wavemakerglobal.com/it )
  • Wavemaker Italy
    • WP_Site Object ( [blog_id] => 18 [domain] => wavemakerglobal.com [path] => /nl/ [site_id] => 1 [registered] => 2020-10-15 14:06:58 [last_updated] => 2024-02-20 14:54:01 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Netherlands [siteurl] => https://wavemakerglobal.com/nl [post_count] => 248 [home] => https://wavemakerglobal.com/nl )
  • Wavemaker Netherlands
    • WP_Site Object ( [blog_id] => 20 [domain] => wavemakerglobal.com [path] => /se/ [site_id] => 1 [registered] => 2020-11-18 09:43:03 [last_updated] => 2024-01-23 16:15:54 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Sweden [siteurl] => https://wavemakerglobal.com/se [post_count] => 67 [home] => https://wavemakerglobal.com/se )
  • Wavemaker Sweden
    • WP_Site Object ( [blog_id] => 21 [domain] => wavemakerglobal.com [path] => /fr/ [site_id] => 1 [registered] => 2020-11-27 10:57:44 [last_updated] => 2024-02-02 14:20:16 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker France [siteurl] => https://wavemakerglobal.com/fr [post_count] => 2 [home] => https://wavemakerglobal.com/fr )
  • Wavemaker France
    • WP_Site Object ( [blog_id] => 22 [domain] => wavemakerglobal.com [path] => /no/ [site_id] => 1 [registered] => 2020-12-08 17:24:21 [last_updated] => 2024-04-10 10:48:51 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Norway [siteurl] => https://wavemakerglobal.com/no [post_count] => 276 [home] => https://wavemakerglobal.com/no )
  • Wavemaker Norway
    • WP_Site Object ( [blog_id] => 24 [domain] => wavemakerglobal.com [path] => /sa/ [site_id] => 1 [registered] => 2021-02-09 08:53:15 [last_updated] => 2023-10-26 09:14:16 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker South Africa [siteurl] => https://wavemakerglobal.com/sa [post_count] => 277 [home] => https://wavemakerglobal.com/sa )
  • Wavemaker South Africa
    • WP_Site Object ( [blog_id] => 25 [domain] => wavemakerglobal.com [path] => /cz/ [site_id] => 1 [registered] => 2021-02-10 09:57:15 [last_updated] => 2024-02-20 13:04:55 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Czech Republic [siteurl] => https://wavemakerglobal.com/cz [post_count] => 0 [home] => https://wavemakerglobal.com/cz )
  • Wavemaker Czech Republic
    • WP_Site Object ( [blog_id] => 26 [domain] => wavemakerglobal.com [path] => /ie/ [site_id] => 1 [registered] => 2021-02-15 11:05:14 [last_updated] => 2023-10-26 09:18:07 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Ireland [siteurl] => https://wavemakerglobal.com/ie [post_count] => 276 [home] => https://wavemakerglobal.com/ie )
  • Wavemaker Ireland
    • WP_Site Object ( [blog_id] => 27 [domain] => wavemakerglobal.com [path] => /pk/ [site_id] => 1 [registered] => 2021-02-15 12:19:24 [last_updated] => 2024-03-26 09:30:18 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 1 [lang_id] => 0 [blogname] => Wavemaker Pakistan [siteurl] => https://wavemakerglobal.com/pk [post_count] => 269 [home] => https://wavemakerglobal.com/pk ) WP_Site Object ( [blog_id] => 29 [domain] => wavemakerglobal.com [path] => /ca/ [site_id] => 1 [registered] => 2021-02-17 10:04:31 [last_updated] => 2024-04-22 15:05:31 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Canada [siteurl] => https://wavemakerglobal.com/ca [post_count] => 12 [home] => https://wavemakerglobal.com/ca )
  • Wavemaker Canada
    • WP_Site Object ( [blog_id] => 31 [domain] => wavemakerglobal.com [path] => /id/ [site_id] => 1 [registered] => 2021-03-31 10:35:36 [last_updated] => 2024-03-26 09:31:17 [public] => 0 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 1 [lang_id] => 0 [blogname] => Wavemaker Indonesia [siteurl] => https://wavemakerglobal.com/id [post_count] => 12 [home] => https://wavemakerglobal.com/id ) WP_Site Object ( [blog_id] => 32 [domain] => wavemakerglobal.com [path] => /tr/ [site_id] => 1 [registered] => 2021-04-07 07:59:05 [last_updated] => 2024-01-31 12:40:25 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Turkey [siteurl] => https://wavemakerglobal.com/tr [post_count] => 4 [home] => https://wavemakerglobal.com/tr )
  • Wavemaker Turkey
    • WP_Site Object ( [blog_id] => 35 [domain] => wavemakerglobal.com [path] => /ch/ [site_id] => 1 [registered] => 2024-01-16 13:00:39 [last_updated] => 2024-04-18 14:56:41 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Switzerland [siteurl] => https://wavemakerglobal.com/ch [post_count] => 1 [home] => https://wavemakerglobal.com/ch )
  • Wavemaker Switzerland
Wavemaker Slovakia

dmLIVE shopping

Klient

dm drogerie markt Slovensko

Trh

Slovensko

Positive Provocation

V dm drogerie markt sme sa vydali na púť do sveta ecommerce v roku 2018 s uvedením aplikácie Moja dm a nášho e-shopu. Veľmi rýchlo sme si však uvedomili, že vo webshope našim zákazníkom chýba ten pravý zážitok z nakupovania.

Preto sme v roku 2022 uviedli live stream shopping event dmLIVE v Mojej dm aplikácii. Každú druhú stredu, vždy v rovnaký deň a v rovnakú hodinu o 19:30, vysielame livestream moderovaný známymi tvárami, ktoré svojich hostí z radov expertov alebo influencerov spovedajú na tému týždňa.

A vďaka vysielaniu prostredníctvom Mojej dm aplikácie ponúkame sledovateľom možnosť priameho video nákupu.

Zdieľať
Výsledky
Náš prístup
01.
Challenge

Výsledky

dm drogerie markt túto aktivitu realizuje na viacerých trhoch, ale sledovanosť a engagement dosahuje na Slovensku úrovne podstatne vyššie ako je benchmark trhov strednej a východnej Európy.

A pozitívny efekt zaznamenávame aj v predaji. Po porovnaní počtu predaných výrobkov počas dmLIVE s priemerným počtom predaných výrobkov 3 týždne pred streamom sme zvýšili počet predaných výrobkov v priemere o 69,44%.

A to všetko vďaka tomu, že s livestreamom dokážeme sprostredkovať emocionálny zážitok z nakupovania naživo v reálnom čase a prinášame kvalitné poradenstvo, ľudskosť a najmä záväzok dm voči našim zákazníkom.

o 69,44%
vyšší priemerný počet predaných výrobkov po streame
Nad benchmarkom
v sledovanosti s engagemente oproti iným trhom strednej a východnej Európy

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