Scrolluj a objavuj
KlikniŤukni a buď priekopníkom
KlikniŤukni a dokáž svoju odvahu
Local market sites
    WP_Site Object ( [blog_id] => 1 [domain] => wavemakerglobal.com [path] => / [site_id] => 1 [registered] => 2020-08-06 14:24:29 [last_updated] => 2024-12-20 21:17:08 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Global [siteurl] => https://wavemakerglobal.com [post_count] => 408 [home] => https://wavemakerglobal.com )
  • Wavemaker Global
    • WP_Site Object ( [blog_id] => 2 [domain] => wavemakerglobal.com [path] => /uk/ [site_id] => 1 [registered] => 2020-08-06 13:28:23 [last_updated] => 2024-11-19 14:05:31 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker UK [siteurl] => https://wavemakerglobal.com/uk [post_count] => 224 [home] => https://wavemakerglobal.com/uk )
  • Wavemaker UK
    • WP_Site Object ( [blog_id] => 3 [domain] => wavemakerglobal.com [path] => /dk/ [site_id] => 1 [registered] => 2020-09-03 09:23:55 [last_updated] => 2024-11-21 12:01:54 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Denmark [siteurl] => https://wavemakerglobal.com/dk [post_count] => 59 [home] => https://wavemakerglobal.com/dk )
  • Wavemaker Denmark
    • WP_Site Object ( [blog_id] => 4 [domain] => wavemakerglobal.com [path] => /de/ [site_id] => 1 [registered] => 2020-09-15 10:15:21 [last_updated] => 2024-12-10 09:43:03 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Germany [siteurl] => https://wavemakerglobal.com/de [post_count] => 56 [home] => https://wavemakerglobal.com/de )
  • Wavemaker Germany
    • WP_Site Object ( [blog_id] => 10 [domain] => wavemakerglobal.com [path] => /ro/ [site_id] => 1 [registered] => 2020-09-22 15:08:33 [last_updated] => 2024-07-24 13:31:44 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Romania [siteurl] => https://wavemakerglobal.com/ro [post_count] => 29 [home] => https://wavemakerglobal.com/ro )
  • Wavemaker Romania
    • WP_Site Object ( [blog_id] => 11 [domain] => wavemakerglobal.com [path] => /lk/ [site_id] => 1 [registered] => 2020-09-22 15:10:19 [last_updated] => 2024-07-16 14:57:38 [public] => 0 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Sri Lanka [siteurl] => https://wavemakerglobal.com/lk [post_count] => 248 [home] => https://wavemakerglobal.com/lk )
  • Wavemaker Sri Lanka
    • WP_Site Object ( [blog_id] => 12 [domain] => wavemakerglobal.com [path] => /es/ [site_id] => 1 [registered] => 2020-09-23 08:25:18 [last_updated] => 2024-10-23 09:46:23 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Spain [siteurl] => https://wavemakerglobal.com/es [post_count] => 157 [home] => https://wavemakerglobal.com/es )
  • Wavemaker Spain
    • WP_Site Object ( [blog_id] => 13 [domain] => wavemakerglobal.com [path] => /at/ [site_id] => 1 [registered] => 2020-09-23 08:29:32 [last_updated] => 2024-10-09 11:30:14 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Austria [siteurl] => https://wavemakerglobal.com/at [post_count] => 105 [home] => https://wavemakerglobal.com/at )
  • Wavemaker Austria
    • WP_Site Object ( [blog_id] => 14 [domain] => wavemakerglobal.com [path] => /th/ [site_id] => 1 [registered] => 2020-09-23 08:32:53 [last_updated] => 2024-08-28 10:01:33 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Thailand [siteurl] => https://wavemakerglobal.com/th [post_count] => 23 [home] => https://wavemakerglobal.com/th )
  • Wavemaker Thailand
    • WP_Site Object ( [blog_id] => 15 [domain] => wavemaker.sk [path] => / [site_id] => 1 [registered] => 2020-09-25 15:50:04 [last_updated] => 2024-12-10 12:58:05 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Slovakia [siteurl] => https://wavemaker.sk [post_count] => 113 [home] => https://wavemaker.sk ) WP_Site Object ( [blog_id] => 16 [domain] => wavemakerglobal.com [path] => /usa/ [site_id] => 1 [registered] => 2020-09-25 15:55:03 [last_updated] => 2024-10-22 10:38:04 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker USA [siteurl] => https://wavemakerglobal.com/usa [post_count] => 277 [home] => https://wavemakerglobal.com/usa )
  • Wavemaker USA
    • WP_Site Object ( [blog_id] => 17 [domain] => wavemakerglobal.com [path] => /it/ [site_id] => 1 [registered] => 2020-09-25 15:58:44 [last_updated] => 2024-10-23 08:22:16 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Italy [siteurl] => https://wavemakerglobal.com/it [post_count] => 99 [home] => https://wavemakerglobal.com/it )
  • Wavemaker Italy
    • WP_Site Object ( [blog_id] => 18 [domain] => wavemakerglobal.com [path] => /nl/ [site_id] => 1 [registered] => 2020-10-15 14:06:58 [last_updated] => 2024-11-06 15:23:40 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Netherlands [siteurl] => https://wavemakerglobal.com/nl [post_count] => 247 [home] => https://wavemakerglobal.com/nl )
  • Wavemaker Netherlands
    • WP_Site Object ( [blog_id] => 20 [domain] => wavemakerglobal.com [path] => /se/ [site_id] => 1 [registered] => 2020-11-18 09:43:03 [last_updated] => 2024-09-17 14:57:20 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Sweden [siteurl] => https://wavemakerglobal.com/se [post_count] => 77 [home] => https://wavemakerglobal.com/se )
  • Wavemaker Sweden
    • WP_Site Object ( [blog_id] => 21 [domain] => wavemakerglobal.com [path] => /fr/ [site_id] => 1 [registered] => 2020-11-27 10:57:44 [last_updated] => 2024-08-06 16:18:54 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker France [siteurl] => https://wavemakerglobal.com/fr [post_count] => 2 [home] => https://wavemakerglobal.com/fr )
  • Wavemaker France
    • WP_Site Object ( [blog_id] => 22 [domain] => wavemakerglobal.com [path] => /no/ [site_id] => 1 [registered] => 2020-12-08 17:24:21 [last_updated] => 2024-12-16 15:36:26 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Norway [siteurl] => https://wavemakerglobal.com/no [post_count] => 281 [home] => https://wavemakerglobal.com/no )
  • Wavemaker Norway
    • WP_Site Object ( [blog_id] => 24 [domain] => wavemakerglobal.com [path] => /sa/ [site_id] => 1 [registered] => 2021-02-09 08:53:15 [last_updated] => 2024-10-22 09:25:11 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker South Africa [siteurl] => https://wavemakerglobal.com/sa [post_count] => 277 [home] => https://wavemakerglobal.com/sa )
  • Wavemaker South Africa
    • WP_Site Object ( [blog_id] => 25 [domain] => wavemakerglobal.com [path] => /cz/ [site_id] => 1 [registered] => 2021-02-10 09:57:15 [last_updated] => 2024-07-23 15:06:24 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Czech Republic [siteurl] => https://wavemakerglobal.com/cz [post_count] => 0 [home] => https://wavemakerglobal.com/cz )
  • Wavemaker Czech Republic
    • WP_Site Object ( [blog_id] => 26 [domain] => wavemakerglobal.com [path] => /ie/ [site_id] => 1 [registered] => 2021-02-15 11:05:14 [last_updated] => 2024-10-22 09:11:12 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Ireland [siteurl] => https://wavemakerglobal.com/ie [post_count] => 276 [home] => https://wavemakerglobal.com/ie )
  • Wavemaker Ireland
    • WP_Site Object ( [blog_id] => 27 [domain] => wavemakerglobal.com [path] => /pk/ [site_id] => 1 [registered] => 2021-02-15 12:19:24 [last_updated] => 2024-03-26 09:30:18 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 1 [lang_id] => 0 [blogname] => Wavemaker Pakistan [siteurl] => https://wavemakerglobal.com/pk [post_count] => 269 [home] => https://wavemakerglobal.com/pk ) WP_Site Object ( [blog_id] => 29 [domain] => wavemakerglobal.com [path] => /ca/ [site_id] => 1 [registered] => 2021-02-17 10:04:31 [last_updated] => 2024-07-16 15:31:39 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Canada [siteurl] => https://wavemakerglobal.com/ca [post_count] => 13 [home] => https://wavemakerglobal.com/ca )
  • Wavemaker Canada
    • WP_Site Object ( [blog_id] => 31 [domain] => wavemakerglobal.com [path] => /id/ [site_id] => 1 [registered] => 2021-03-31 10:35:36 [last_updated] => 2024-03-26 09:31:17 [public] => 0 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 1 [lang_id] => 0 [blogname] => Wavemaker Indonesia [siteurl] => https://wavemakerglobal.com/id [post_count] => 12 [home] => https://wavemakerglobal.com/id ) WP_Site Object ( [blog_id] => 32 [domain] => wavemakerglobal.com [path] => /tr/ [site_id] => 1 [registered] => 2021-04-07 07:59:05 [last_updated] => 2024-10-22 10:40:04 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Turkey [siteurl] => https://wavemakerglobal.com/tr [post_count] => 4 [home] => https://wavemakerglobal.com/tr )
  • Wavemaker Turkey
    • WP_Site Object ( [blog_id] => 35 [domain] => wavemakerglobal.com [path] => /ch/ [site_id] => 1 [registered] => 2024-01-16 13:00:39 [last_updated] => 2024-10-09 11:31:19 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Switzerland [siteurl] => https://wavemakerglobal.com/ch [post_count] => 2 [home] => https://wavemakerglobal.com/ch )
  • Wavemaker Switzerland
    • WP_Site Object ( [blog_id] => 38 [domain] => wavemakerglobal.com [path] => /ch-en/ [site_id] => 1 [registered] => 2024-04-10 09:17:25 [last_updated] => 2024-07-17 09:06:21 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Switzerland EN [siteurl] => https://wavemakerglobal.com/ch-en [post_count] => 2 [home] => https://wavemakerglobal.com/ch-en )
  • Wavemaker Switzerland EN
    • WP_Site Object ( [blog_id] => 39 [domain] => wavemakerglobal.com [path] => /ch-fr/ [site_id] => 1 [registered] => 2024-04-10 09:22:29 [last_updated] => 2024-08-06 16:19:54 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Switzerland FR [siteurl] => https://wavemakerglobal.com/ch-fr [post_count] => 2 [home] => https://wavemakerglobal.com/ch-fr )
  • Wavemaker Switzerland FR
Wavemaker Slovakia

TikTok inkubátor

Klient

Slovenská sporiteľňa

Trh

Slovensko

Positive Provocation

Chceli sme nabúrať vnímanie bánk a financií u mladých ako nejakého nudného nutného zla, a zároveň si poradiť s tým, že TikTok na Slovensku ešte stále neotvoril zadávateľom svoje reklamné možnosti. Preto sme rozbehli netradičný test v podobe nášho vlastného tiktokerského inkubátora.

Zdieľať
Výsledky
Náš prístup
01.
Challenge

Chceli sme nabúrať vnímanie bánk a financií u mladých ako nejakého nudného nutného zla, a zároveň si poradiť s tým, že TikTok na Slovensku ešte stále neotvoril zadávateľom svoje reklamné možnosti.

02.
Insight+Strategy

Spolu so Slovenskou sporiteľňou sme sa rozhodli vyzvať kreatívnych užívateľov k tomu, aby natočili svoj TikTok spot propagujúci nášho klienta. Rozbehli sme netradičný test v podobe nášho vlastného tiktokerského inkubátora. Za odmenu sme, samozrejme, ponúkli peniaze, a to také, aké by sme zaplatili aj etablovaným TikTok influencerom.

 

 

03.
Activation

Kľúč k úspechu bol však v tom, že finančnú odmenu sme naviazali na ten najdôležitejší a najsledovanejší ukazovateľ na TikToku – počet videní.

A to pre jednoduchosť v dvoch úrovniach – riadnu „influencerskú“ odmenu 1000 eur pre tých, ktorých videá dosiahli 100 000 videní a cenu útechy 20 eur pre autorov tiktokov, ktoré presiahli aspoň 10 000 videní.

Výsledky

Zameranie na video views aj nastavenie finančných odmien sa ukázalo byť tou správnou motivačnou schémou.

Úspechu chtiví budúci TikTok influenceri vypostovali pre Slovenskú sporiteľňu za tri týždne viac ako 140 nových video spotov, a spolu vygenerovali 2,5 milióna videní. Dosiahnutá priemerná cena za videnie bola pritom niekoľkonásobne nižšia ako cena video reklamy na YouTube. Našli a odskúšali sme tak vlastné plne funkčné riešenie suplujúce stále chýbajúce možnosti reklamy na TikToku.

2,5 milióna
videní
140+
nových video spotov

Growth Stories

View all growth Stories