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  • Wavemaker Austria
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  • Wavemaker Italy
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  • Wavemaker Netherlands
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  • Wavemaker Colombia
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  • Wavemaker Sweden
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  • Wavemaker France
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  • Wavemaker Switzerland
Wavemaker Slovakia

Video kampaň aj bez vlastného spotu?

Work19 April 2021
Zdieľať

Rastúce konzumovanie video obsahu v online priestore je skvelou príležitosťou pre budovanie povedomia o značke aj pre publikum mimo záber klasickej TV reklamy. Čo však robiť v prípade, ak klient nemá vlastný video spot a jeho výroba by bola finančne náročná?

So zaujímavým riešením prišiel Google v rámci svojej reklamnej platformy Google Ads, ktorá vám okrem iného umožňuje zobrazovať reklamy aj na YouTube. S pomocou YouTube Video Builder si môžete vyskladať vlastný video spot len za pomoci obrázkov a loga.

Vyberiete si jeden z 15-tich predvolených dizajnov, pridáte logo, obrázky, nastavíte farby, aby sedeli s vašou firemnou identitou, upravíte texty, zvolíte vhodný font a už len stačí vybrať z ponúkanej podmazovej hudby a video spot je hotový. Okrem toho sa automaticky uloží na váš YouTube kanál, z ktorého ho viete jednoducho propagovať.

Zdroj: YouTube Video Builder

Prípadová štúdia: Ako YouTube Video Builder pomohol klientovi ušetriť náklady na video produkciu.

Klient chcel využiť zvýšenú návštevnosť YouTube počas pandémie a spropagovať svoj produkt. Prekážkou boli veľké produkčné náklady na nový spot pre YouTube. Rozhodol sa preto využiť YouTube Video Builder, ktorý bol práve dostupný v beta verzii. Dodať logo a vhodné obrázky bolo z finančného hľadiska oveľa priaznivejšie, ako zadávať výrobu nového video spotu, no nakoniec klient pre spot dokázal vyrobiť vlastný voice-over. Následne použil formát YouTube for Action k propagácii svojho produktu.

Cieľom kampane bolo priniesť objednávky produktu cez webstránku klienta. Výsledky video kampane boli objemovo veľmi podobné remarketingovej kampani cez obsahovú sieť Google. Kampaň zároveň priniesla dvakrát vyššiu konverziu po prezretí ako remarketingová obsahová kampaň. Použitie služby YouTube Video Builder pomohlo klientovi ušetriť 70% nákladov na produkciu video spotu. S minimálnymi nákladmi a o 68% nižšou cenu za konverziu oproti kampani v obsahovej sieti sa tak podarilo získať dodatočné konverzie.

Zdeno Mojto

Performance & Programmatic Lead
Wavemaker Slovakia

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